Collection: ORDINARY FIT

Ordinary Fits is a Japanese brand of unisex everyday clothing. The brand was launched by designer Makoto Kodama in 2008 in Kojima, Okayama. In vintage items such as denim, workwear and military uniforms, rationality and irrationality coexist in perfect harmony. We can feel a sense of 'beauty' in these objects from the past. Ordinary Fits updates this feeling to suit the modern atmosphere and produces the items by capitalising on the best modern manufacturing techniques in Japan. The result is not a replica of anything else, but truly a collection that will be part of your wardrobe for the next ten years and perhaps become what we call the future vintage. That's what we want and that's what the brand is all about.